Apparently there is more to the Texas/Oklahoma State match up than just No. 1 vs. No. 6.
Seems there is a battle over who has the best commercials.
There is the famous parody of one suddenly mellow coach Mike Gundy...
Versus what seems to be an early Heisman campaign for Colt McCoy.
On Saturday 3:30pm EST, 11:30am Alaska, the contest will reveal which pitchman prevails on the field.